You know you have to market your small business to gain any headway against the competition, but are hard-pressed to come up with what may even be called a reasonable budget.
Never fear, however, as to day <a href=”http://www.entrepreneur.com/article/247299″>marketing your small business</a> online is easier and less costly than ever before. There are a myriad of free or low-cost options available to you, and the hardest part will be committing to getting this done. Take a look at several of these ways to get you started. Don’t worry if they seem basic: many times it’s the basics that get you where you want to be.
Employ Social Media – If your business is not to be found on social media you are starting out several steps behind the field. These days it’s practically required to have a presence on at least Facebook, and perhaps Twitter Google+ and LinkedIn. These sites are where people are these days, and not only that, they are quickly developing into full-service marketing platforms, able to share your content, sell you advertising, and helping to build your brand. Don’t neglect this!
Your Website? – I reckon that you have a site for your company, and if not, this should be your first order of business. Today they are easier than ever to either set up yourself or have done for you, in so doing create a base of operations for your business. Do yourself a favor however, and make sure you do not use a website solution where you don’t actually own the site. While these appear to be an easy way to go, in the end you don’t end up owning any online assets and your options are extremely limited. Opt instead for your own domain, hosting and site design. You’ll be glad you did!
Use Business Cards – Another ineffective way of marketing your small business is via using business cards. Giving out your business card can help you land new clients. Make them tactilely impressive, and visually appealing.
Be a Presence at Local Events – Even if your business is not locally-oriented, coming out and giving a face to your business will net you many more leads than you thought possible. You never know who the person you network with today will end up being tomorrow. (And don’t forget to bring those new business cards!)