Choose imagery wisely – The visuals you use on your posts and ads make a big difference. Be sure they are original and also something you would share yourself.
Use call to actions in your cover photo – A recent addition to your arsenal is the capability to add one of 7 different calls to action into your cover image. Many times this can be useful to encourage actions and engagement.
Optimize your page descriptions and About sections – This is your opportunity to tell the world about yourself and your company. Don’t waste it! Make sure you include links to your other web properties, as well as giving a clear picture of who you are and what you’re about.
Publish often – If you don’t care enough to come around frequently, neither will other people. You should always be publishing often and cross promoting with other social channels. Consider using paid ads on posts that get interest; as this can increase your fans exponentially.
Answer people – If there are questions, comments or inquiries made by your followers, make sure that you respond to them without delay. Don’t ever leave them in the lurch. Giving them a feedback as soon as you possibly can tells them that you are still listening and encourages them to visit your page often.
Doing these simple tasks can set you up for an engaging page that will keep visitors returning repeatedly to see what else you have to share.
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